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Tools8 tools

Tools

The playable graphics from our articles, in one place. Try them, and take them into your next meeting.

  1. I · Insight

    Four kinds of map

    Find the map that fits your question: customer journey, blueprint, story map or experience map.

    Explore

    How a customer moves through their relationship with you. Good for pain points.

    Pick a map to see its shape.

    From the articleWhy you need a map

  2. III · Design

    Four moves

    See how hierarchy, grouping, contrast and one main action clean up a muddled form.

    Explore

    Everything the same size, evenly spaced, grey on grey. Where do you start?

    Switch the moves on one at a time. Same content, every time.

    From the articleNobody should have to think about the interface

  3. IV · Decisions

    Assumptions map

    Sort your assumptions by how much they matter and what you know, and find the one to test first.

    Explore

    Importance ↑
    littleEvidence →lots

    Nothing in the corner yet. Drag the most important, least proven assumptions to the top left.

    After David Bland. Drag the assumptions to where you think they belong.

    From the articleTest the riskiest assumption first

  4. V · Facilitation

    The diamond

    Follow the ideas through a workshop: they open up, tangle in the groan zone, then land.

    Explore

    Everyone walks in with their own idea.

    After Sam Kaner. Pick a phase and watch what happens to the ideas.

    From the articleFacilitation is design work

  5. VI · Strategy

    The strategy kernel

    Check whether your diagnosis, policy and actions actually hold together.

    Explore

    The caseA public agency's new self-service gets more users every month. Calls to the contact centre keep rising anyway.

    What is really going on?

    Does it hold?

    Choose one in each part, in any order.

    After Richard Rumelt, Good Strategy / Bad Strategy. Choose a diagnosis, a policy and actions for the case, in any order, and see whether they hold together.

    From the articleStrategy is a diagnosis

  6. VII · Design culture

    Six habits

    Tick the habits your team has today, and see which one to build next.

    Explore

    Which of these does your team do in an ordinary week?

    Switch on the habits your team has today. The next one to build lights up.

    From the articleSix habits that pick up the pace

  7. VIII · Accessibility

    Through other eyes

    See a booking with low vision, colour blindness, a screen reader and a keyboard, before and after.

    Explore

    Looks fine at first glance. Now try the other lenses.

    Pick a lens. Then switch on built in from the start.

    From the articleAccessibility starts with the first sketch

  8. IX · AI

    Machine or human?

    Split design tasks between AI and people, and see where we'd put them.

    Explore

    1. A first draft of the interview guide
    2. Twenty versions of a button label
    3. A first sort of open answers
    4. A clickable prototype
    5. Talking to users
    6. Choosing what matters most
    7. The final version of the text

    7 tasks left.

    Put each task where you think it belongs, then compare with where we'd put it.

    From the articleWhere AI helps in design work, and where it doesn't